Media Relations Assignment Example | Topics and Well Written Essays - 250 words - 1

Media Relations - Assignment Examplethe rules of the press releases using succinct statements, subject line, vis--vis the 6Ws who, what, when, where, why, who c bes (Howard & Mathews, 2006). The first separate informs the people of the salient points and the rest follows it with clear history of the issue, giving links to the parties involved and to the organization concerned.The least successful release is the one promoting new ancestry opening. The main reason being that it is neither important for people in general nor does it have potential of a word worthy story. It is a topical anaesthetic event that is best served by advertisement and not by a press release that would require further investigation or reporting. The release in like manner has no headline/ subject line and is also not backed by hard figures of companys sales and performance record. Cutler (2012) strongly believes that these are essential elements of public relation strategy that must be reflected in the pre ss release. Moreover, it is full of generalities and advertising junk which fail to make it a news item worth