Friday, May 22, 2020

Essay about Advertising In Baseball Stadiums - 1673 Words

Introduction nbsp;nbsp;nbsp;nbsp;nbsp;Baseball is considered to be America’s favorite pastime and has become popular all over the world. This sport is watched by millions of people every time there is a game played. People will go to the stadiums to watch and a lot of fans will watch the game on television. Since there are so many people watching these games, advertising has become more and more apart of every baseball stadium due to the amount of exposure a company can receive by using the many types of ads found in a baseball stadium. The stadiums use billboards, fences, green screens, merchandise, airplanes, names of stadiums, and scoreboards as all different ways to advertise a company’s product. Billboards Billboards play a huge†¦show more content†¦It is the background of the outfielders and whenever a ball is hit out there or someone wants to look at the scoreboard, people have to look at the outfield and have really no choice to look at the advertisements on the fences. GAP Inc. really benefited from company’s putting there ads on the fence, because left-centerfield and right-centerfield are called the â€Å"gap† in baseball leaving a lot of stadiums to use GAP as their advertisement in that area on the fence. Fences are really useful due to how visible they are throughout an entire game. Green Screens nbsp;nbsp;nbsp;nbsp;nbsp;Technology is making advertising much easier in baseball stadiums and the use of green screens is really starting to take off. Greens screens are only visible to fans watching the game on television, but are very useful due to how easy it is to switch an advertisement during an inning of the game. The green screens are usually located behind the umpire on the backstop to left of batter’s box for left-handed batters. This is not a distraction to pitchers or infielders, because they use a green screen which is similar to the centerfield sitting area. This area never sits any fans and is either black or green in a stadium so that the batter is not distracted when a pitcher is throwing a pitch. Marketers like the ads because they dominate the background behind the pitcher-hitter confrontation, which is the central image in a baseball telecast. Plus, if an advertisement takes place duringShow MoreRelatedAdvertising in Baseball Stadiums1701 Words   |  7 PagesIntroduction Baseball is considered to be Americas favorite pastime and has become popular all over the world. This sport is watched by millions of people every time there is a game played. People will go to the stadiums to watch and a lot of fans will watch the game on television. 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